The idea was to create a very wide key visual that could work beautifully across billboards and print, something with enough impact to grab attention even from a distance.
The original environment was dry, chaotic, and visually distracting. We transformed it through creative retouching and AI, reshaping the vegetation and adding new elements like a factory and distant city to create more depth and character.
The final image keeps Italika's visual identity while pushing the scene into something more alive, polished, and eye-catching.
Client: Italika
Photographer: José Ramon Cagigas
Visual Development and Creative Retouching: Roberto Rosa
Photographer: José Ramon Cagigas
Visual Development and Creative Retouching: Roberto Rosa